Home fragrance producer, Claremont & May's investment in
Exchequer from IRIS Enterprise Software has delivered
enhanced stock and sales visibility, reduced dispatch lead times,
improved delivery accuracy and enhanced customer
relationships.
Combined with the ability to automatically produce product and
fulfilment information in several European languages, these
improvements have resulted in a doubling of sales in Europe within
12 months. Over the next year the company plans to leverage
its investment in Exchequer to embrace eBusiness and provide
customers with online access to stock, order placement and delivery
schedules.
European Expansion in Home Fragrance
Claremont & May is Europe's leading producer of home
fragrance products. The company sells a range of goods such as
fragranced oils and scented candles to supermarkets, department
stores, garden centres and independent retailers. In addition to
own brand products, the company produces privately branded goods
for both supermarkets and department stores.
Since its foundation in 1991, Claremont & May has experienced
significant growth in the booming home fragrance market and now
employs over 120 people. Expansion has also been significant in
Europe with sales to France, Germany, Luxemburg and Holland showing
significant growth.
The rapid expansion placed significant pressures on an IT
infrastructure based originally on an AS/400 based system from
Chorus. The need for frequent modifications and a huge demand for
new reports were adding a significant financial burden to Claremont
& May. As Malcolm Parker, IT Manager, Claremont & May
explains, "The AS/400 system was hugely expensive to maintain and
upgrade which created a major challenge in a fast moving business.
Each new report represented a significant cost to the business.
With ambitious plans for European expansion it was evident that
Claremont & May needed to invest in a more flexible, responsive
and intuitive IT solution."
Improved Sales
A key benefit from the investment in Exchequer has been the
ease with which Claremont & May can now manage its biannual
product price change. With many of its 500 products subject to as
many as seven different price structures based on volume of sales,
distribution channel and currency, each price change affects as
many as 3,000 prices.
In the past, this process took up to 100 hours. Now, using
spreadsheet and OLE functionality, the changes can be loaded into
Exchequer in minutes.
"We also have complete information visibility," he says. "The
sales team can immediately see the prices for each customer and can
export those prices to the customer if required." Critically,
information on products is now also available in local language
versions. Stock information is stored in English and automatically
converted to Dutch, German or French for orders and sales
confirmations using Exchequer's alternate stock database. "The
result has been a significant improvement in customer relationships
that has seen sales double to these European countries in the past
year," Parker confirms.
Enhanced Efficiency
Claremont & May are using Exchequer's paperless technology
to improve the efficiency of the sales process. Faxed or posted
orders are scanned and saved into Exchequer by account code,
ensuring all orders are visible and have an accurate, up to date
audit trail.
"One major benefit of this technology is our ability to report
information to our agents about their sales and commission via
email or fax. Indeed, the use of Exchequer's fax technology saves
the company at least £5,000 annually," he says. The paperless
technology is also used to distribute Exchequer reports throughout
the organisation.
Excellent Functionality
Having reviewed the market, Claremont & May opted for
Exchequer from IRIS Enterprise Software, a leading mid-range
accounting software product. "Exchequer is, without a doubt, the
most easy to use financial solution in the market," Parker says.
"This user-friendliness was key for Claremont & May since many
people in the company had never used a computer before. Exchequer's
highly customisable screens are a significant advantage and really
boost usability."
He adds, "Exchequer's multi-currency functionality was essential to
support our European business, while the paperless technology
offered clear opportunities for efficiency improvements throughout
the company."
The company has a 24 concurrent user license, which it plans
to extend in the near future, with users spread across the company
from sales and dispatch to senior management. Furthermore,
Claremont & May has used Exchequer's .NET Software Developers
Kit (SDK) to develop new stock control modules that utilise hand
held barcode devices to integrate seamlessly with Exchequer. The
developer's kit leverages Microsoft's COM (Component Object Model)
technology and .NET initiative to provide an industry standard
platform for integration, customisation and reporting.
Effective Dispatch
The company is also leveraging its barcode system and hand
held devices to produce automated picking lists for dispatch -
replacing the manual process that relied on the experience of
dispatch personnel. Now Exchequer analyses goods on order and goods
in the warehouse and creates a picking list to ensure most
efficient product distribution.
The system can also be used to prioritise certain
customers, countries or market areas, dependent on company
policy. "In the past, dispatch personnel were provided with
hundreds of picking lists representing thousands of orders and had
to decide what deliveries were possible each day. Now the process
is automated, efficient and closely aligned with corporate policy.
Lead times have been significantly reduced and we can prioritise
orders effectively," he says.
The ability to tailor screens to individual user roles has enabled
the company to introduce new warehouse personnel to the system
without training. "This is a major cost saving in an area that
typically has a degree of staff turnover," says Parker. "This ease
of use combined with automated picking lists has enabled Claremont
& May to improve productivity and accuracy by 50 percent. In
addition to contributing significantly to the bottom line, this
efficiency has been recognised by customers who can now enjoy
faster product dispatch."
Online Business Plan
The company's next goal is to leverage
Exchequer's eBusiness solution to provide customers with secure,
online access to their account to view stock levels, order goods
and monitor delivery schedules. "Online ordering will
represent a huge financial benefit for both Claremont & May and
our customers, and deliver a significant service
improvement."